A recent example of how Segmentz® can be applied is the system built for Coca-Cola Great Britain to aid in the launch of their new & highly successful Glacéau Vitamin Water product.

"In order to successfully launch this product in the UK, Coca-Cola needed to understand the inter-relationships between the locations of existing stockists (from a pilot launch), other existing and prospect customer outlets, distribution points and target demographic hotspots.

By providing a Segmentz® system pre-loaded with the pertinent Coca-Cola and third-party data variables (at both postcode and geography-brick level), the client was able to visualise, cross-analyse and create reports on these various data elements and pinpoint exactly the right outlets to target for the launch, down to a very localised level.

We needed a software tool which had real intuitive appeal and was ready to use as none of the team was an experienced GIS user and timelines were such that we didn't have time to invest in intensive training or setting up a system ourselves. Having a version of Segmentz® built specifically for our purposes meant that we were able to devise and execute our launch strategy in record time."

Stewart Beale,
Market Execution Controller, Coca-Cola GB.