Segmentz® enables our clients to:

• Analyse customer locations & characteristics (demographics, lifestyles, purchasing habits, etc)
• Segment outlets & / or customers according to any combination of variables
• Evaluate the performance/potential of existing/new sites
• Create catchment areas (distance, drivetimes, bespoke)
• Profile customers & areas by any combination of variables
• Communicate management information (sales, profitability, costs, growth & decline, etc)
• Plan promotional & sales activities & new product launches (at a national & local scale)
• Identify prospect customers, areas, or site locations
• Analyse competitors (competing market shares, catchment overlaps, etc)
• Analyse the impact of different scenarios (openings, closures, etc)
• Create sales territories (dividing areas into non-overlapping territories containing the same level of demand or potential)
• Fundamentally, save time & money by ensuring the optimum allocation of resources
• Improve return on investment accross all media