Segmentz® has been used in a broad range of data-driven projects by clients spanning a wide spectrum of industry sectors, including:
FMCG
- Coca-Cola - over 70 projects including national territory planning, the launch of Coca-Cola Zero into the Independents sector, and promotional and event planning at both a national and local level
Retail
- Miele Kitchens - dealer promotional marketing and strategic planning
- AF Blakemore and Spar - direct marketing activity
- Gudrun Sjoden - site location analysis
Leisure & Hospitality
- London Eye - drive-time analysis on B2B customers
- Vue Cinemas - site promotional marketing and strategy development
- Luminar Leisure - nightclub area profile reports and strategy development
- Yo! Sushi - outlet planning and promotional support
- Jongleurs and Walkabout - customer acquisition strategy and segmentation work
- Merlin Entertainment - promotional planning
Travel & Tourism
- P&O Ferries - customer segmentation, analysis and promotional campaigns
- National Express - depot planning and customer research
- TUI - strategic planning on behalf of Acxiom
Housing
- Persimmon Homes and Charles Church - site planning and marketplace analysis on behalf of Intu Interiors
Sport
- Sheffield United plc - projects including venue analysis and site location analysis for new health clubs.
- Jordan Formula 1 - customer analysis
Charities
- Lowdown – new donor acquisition
Data suppliers
- Acxiom UK, LBM and Cyance - software builds and licenses to demonstrate their consumer and workplace databases respectively
Above are just some examples of the clients and industry sectors Segmentz® has been used in. Segmentz® has also been used in other industries, such as Telecoms, IT, Technology, Utilities, Financial Services, Automotive, Public Sector, Government, Health, Media, Manufacturing, etc.
