- You can import your own point level data into the system directly in a number of formats including Microsoft Excel or Access, and then manipulate this data in a number of ways (classifying, searching, filtering, etc).
- This data can be displayed in conjunction with aggregated third-party data from a wide variety of the leading workplace, retail and consumer data sources, thereby providing a total view of your marketplace.
- You can then analyse your own transactional or site based data (e.g. EPOS sales, volume, GP etc), and cross-analyse it against otherwise disparate data, at the touch of a button. For example, creating catchments (distance, drive-times, etc) around features.
- This data manipulation is reflected in real-time on an automatically generated map (and legend), which you can then customise in terms of the scale, location, data layers, colours, point sizes, labels, etc.
- You can also generate reports, enabling you to analyse the numbers behind your maps. Standard report formats include profile reports (based on any chosen combination of data variables) and area ranking reports (based on any chosen level of geography).
- You can easily export professionally formatted maps, reports and data selections from the system, in either Excel or PDF format, ready for use in your reports and presentations.
