The big idea behind Segmentz® is that it enables you, the user, to gain knowledge about the spatial distribution of your data & create maps & reports for your business based on that information, in a way that is both fast & simple.

Whether you are a retailer, FMCG company, manufacturer, distributor or sole trader the same types of questions need to be answered: Who are my best customers? Where are my competitors? What is my brand strategy? Why are sales so poor in this outlet? What products should I stock? How do I price my services? Where should we open new outlets...etc? The solutions to these problems are as complex as they are varied – this is where Segmentz® comes in.

Unlike other off-the-shelf systems, Segmentz® is intuitive and ready-to-use. You will be able to visualise, manipulate and report on your data (such as sales or volume), without the need for any GIS expertise, highlighting trends, gaps and overlaps that wouldn't be possible via other technology.

Segmentz® enables you to zoom in and display maps at any scale, from UK-wide to street-level, whilst maintaining the level of contextual detail and smart labelling you'd expect. The ability to view data at both a macro and a micro level means that your strategic activities can be implemented in a highly targeted and localized way.