Segmentz® is unique in providing a total overview of the UK marketplace by the 3 key dimensions of consumer, workplace & retail geodemographics.

By combining your business's information (such as sales or volume figures) with carefully selected data from some of the UK's leading consumer and business database companies (many of whom have a license to use the software themselves), Segmentz® can provide a detailed understanding of the marketplace in which you operate, and the ability to define activity which is both relevant and highly targeted.

For example, if you are a retailer, it's just as important to know the daytime workplace population and nature of business activity in an area as it is to understand the consumer geodemographics. If you are a manufacturer or FMCG company, it is vital to match your brand criteria to the underlying consumer geodemographics as well as being able to identify the best retailers in the right locations to distribute your products.

Having the Total Picture of your marketplace is the first step in developing a greater understanding of your business.